Fads can be found in every sector of society, including fashion, music, film and literature. One sector that isn’t excluded from the fad pandemic is health and fitness, especially when it comes to fitness supplements.
While in former years specialised sports nutrition was used almost exclusively by professional athletes, the same cannot be said today. As more people have begun to focus upon their health and fitness in day to day life, the demand for supplements that enhance their workout and weight loss is ever growing. In 2008, the Nutrition Business Journal estimated the global value of the industry at $19.6 billion – by the end of 2013 it is predicted to reach $92 billion.
Naturally in a world where so much variety is offered and so many options are available to fit with your specific needs, fads and crazes occur. One of the most historic fitness crazes comes from the 1930’s when, by all accounts and once Popeye reached the peak of his popularity, sales of spinach increased by 33%.
These days sports supplements come with scientific approval rather than the hallmark of beloved cartoon characters, and the demand for more variety is ever-growing. Some of the most popular supplements include protein powders, amino acids, creatine, hydration drinks, energy drinks, sports nutrition bars, thermogenic supplements, and pain-relieving creams, with whey protein the most popular ingredient on the market.
Just because we no longer base our ideals on muscular cartoon characters doesn’t mean we don’t look to our idols for inspiration. An ingredient found in many fat burning products, carnitine became popular when cited by 1982 world cup winners Italy as the secret to their success. Another example is creatine, which came into popularity with the average consumer once used by athletic legends Linford Christie and Sally Gunnell after winning gold at the 1992 Olympics. Both of these ingredients were then advertised as the hot new thing in scientific advancements, despite scientists knowing about them since the early 20th Century.
At times some counterfeit products are released and you’re none the wiser. Take Driven Sports for example, they’re pre-workout supplement became so popular, a fake was released and distributed across Europe. They provide a useful article here on how to spot a fake.